Sirha, 22-26 jan 2011
Example of a Nordic Cooperation in Food Promotion, at SIRHA 2011 in Lyon, France
Background: International food service fair taking place in connection with the Bocuse d’Or competition for the world’s best chef.
Concept: Joint Nordic stand co-funded by Sweden, Finland and Denmark with the purpose of demonstrating what New Nordic Food is. Different menu’s made from NNF principles were served every day for invited guests – all made from Nordic products. There were one national day for each of the countries and two Nordic days.