Welcome to New Nordic Food’s newsletter
May 2009
New Nordic Food’s newsletter will be published every other month with news from the projects, the New Nordic Food ambassadors and the steering committee, and from partners and interested parties. The newsletter will also help to form networks in the growing group of people interested n promoting Nordic food and Nordic ingredients.
New Nordic Food’s newsletter will now come out in English
There has been a great demand for news about New Nordic Food in English. So our newsletter will now be published in both English and Danish to give more people the opportunity to take part in the network. Read the first English newsletter and sign up on: www.nynordiskmad.org/en/news/newsletter
News from projects and ambassadors
Economic sustainability
Staff at the department of Marketing and Statistics, MAPP, Århus University, under the leadership of Professor Klaus Grunert, is currently working on setting an economic framework for New Nordic Food’s projects. Certain projects, production, gastronomy and retail trade initiatives have been chosen in each of the Nordic countries, and these will be scrutinized for their economic sustainability. The project, which will involve 10 cases in all, will be concluded in the autumn of 2009. www.nynordiskmad.org
Ambassadors go to the Faroe Islands
New Nordic Food’s ambassadors will meet in Torshavn on the Faroe Islands on 26-28 May to reflect on the projects and ideas behind NNF. Amongst others, Eivind Halien will talk about the Bocuse d’Or 2008 in Stavanger, and the Danish ambassadors, the Claydies duo, will talk about food and design. The ambassadors will also discuss the possible extension of the New Nordic Food programme. There will be a Faroese study visit as well as a report on food and politics in the Faroe Islands including tax on food by Leif Sörensen.
See the full programme on www.nynordiskmad.org
New Nordic Food on TV
New Nordic Food has signed an agreement with the television company Tellus for a TV series of 5 or 6 programmes. Contracts have already been signed by Norway and Sweden but Denmark is dragging its feet on the deal. Sales and Marketing Manager at Tellus, Hilde Apneseth, thinks that it will be a shame and unnatural if Denmark is not part of the deal. However, she says, there is provisional acceptance for the programmes to be shown on DR, NRK and SVT, as well as on Icelandic and Finnish television. The programmes will last 30 minutes each and will have well-known Nordic presenters. As an introduction to the new deal, Tellus will cover the ambassadors’ meeting in the Faroe Islands on 26-28 May.
Nordic News
NOMA is the world’s no. 3 – Finland and Sweden move up the list
NOMA was declared the world’s third best restaurant by the British food magazine Restaurant Magazine.
837 food critics, chefs and gastronomes from all over the world took part in this year’s draw of the world rankings, in which NOMA was only beaten by El Bulli (Catalonia) and The Fat Duck (Great Britain). Last year NOMA was no. 10.
Also on the list were Chez Dominique from Finland, ranked no. 21, up from last year's position of no. 39; Oaxen Skärgaardskrog from Sweden who came in at no. 32, up from no. 48 last year; and finally, Mathias Dahlgren from Sweden, a newcomer to the rankings bringing up the rear at no. 50.
The complete list can be seen on NOMA’s website: www.noma.dk
Conference on new Nordic meal system
OPUS invites to its first conference at Copenhagen Business School on Tuesday 16 June in Copenhagen.
The Danish research project OPUS is a five year study to investigate how the New Nordic Kitchen can form part of a whole new Nordic meal system, the New Nordic Diet, which, with a healthy, tasty and sustainable food culture, can be of benefit and pleasure to children and adults in the whole Nordic region. The conference which asks, amongst other things; “Can obesity be fought with weapons of good taste?”, will be attended by several Nordic nutrition researchers, gastronomes and health scientists. Those interested can register on the website www.meyersmadhus.dk