The vision for the Nordic Council of Ministers' Programme New Nordic Food II (2010-2014), is that the Nordic cuisine will inspire a love of food, taste and diversity - both at home and abroad. NNF II is based on the Manifesto for the New Nordic Kitchen with values such as purity, freshness, simplicity and ethics.

The Nordic countries have a strong regional food culture as the rest of the world is beginning to discover. The new Nordic cuisine is about simplicity and ease. New Nordic Food aims to encourage new forms of local traditions and support food producers, artisans and entrepreneurs.

Creative cultures such as food, music, art, literature, architecture are the social fabric that define a community. New Nordic Food today is an experience culture for children and adults alike. It is something that raises the quality of life at home, eating out of the home, in meeting rooms and at receptions.