New Nordic Food is a value-creating and innovative dedicated effort consistent with the vision of the Nordic Council of Ministers "The Nordic region as a global winner region".

New Nordic Foods purpose is to brand and render our nordic values visible by linking the strengths of the Nordic Region in i.a. regional values, gastronomy, business development, raw materials and tourism.

The purpose of the Nordic Council of Ministers' program is to develop the people living in the Nordic region's taste for nordic food - in a up-to-date perspective.